UW Comm Alumni Hall of Famer Lori Matsukawa visits campus

Written by News Lab student Diane Han

Lori Matsukawa

UW alumna and King 5 news anchor Lori Matsukawa speaks at the Leadership Fireside chat Nov. 4. Matsukawa is recognized as a community leader through her contribution in broadcast journalism and civic engagement.

UW alumna and King 5 news anchor Lori Matsukawa described her young self growing up in Hawaii as a “dweeb,” and encouraged students to keep their eyes fixed on their goals rather than focusing on their pasts.

“It doesn’t matter where you start, it’s about where you end up,” she said. “Have a goal – whether it’s a short-term goal or a long-term goal – so you know which way you’re going.”

The UW Department of Communication graduate and member of the department’s Alumni Hall of Fame kicked off the 2014 Leadership Fireside series Nov. 4 – a program hosted by the Husky Leadership Initiative (HLI) Committee in partnership with its presenting sponsor Starbucks to bring community leaders to the UW campus to talk about their career paths and leadership development. The committee is comprised of UW students, faculty, and staff and works toward a mission of advancing student leadership education opportunities through programming like the Leadership Fireside.

HLI director Francesca Lo said Matsukawa exemplifies the leadership initiative’s mission to bring “effective change agents and contributing members in their communities” to the UW campus.

“She has made so many contributions to the field of broadcast journalism and has also been very actively engaged in her community through her many volunteer activities,” Lo said. “We hope students will broaden their perspective on leadership, apply what they hear to their own lives and contexts and be inspired to continue to cultivate their leadership potential.”

Matsukawa, who currently anchors five newscasts daily, said she has always known she wanted to be a storyteller and shared her own story of becoming an acclaimed local anchor and community leader in Seattle.

“I grew up in Hawaii, went to public schools and was kind of a dweeb,” she said. “I was very nerdy and didn’t have a boyfriend – I didn’t have too many girl friends, either. I just hung out with other dweeb girls and spent my time learning things like the piano and took hula lessons.”

She said she joined the speech club in high school and competed in the area of storytelling. “Little did I know at the time that that would be my career, that I would make a living telling stories.”

She said she decided to participate in a beauty pageant around the time she was applying for college, hoping to earn a scholarship. She won the local pageant playing the piano as her talent and eventually won the national crown and a $10,000 scholarship.

Matsukawa said her aspirations to become a journalist were sparked when she was interviewed by news people during her travels as Miss Teenage America.

She pursued journalism in her undergraduate studies at Stanford, writing for the school paper and developing her skills through internships.

Matsukawa said her most memorable undergraduate experience came when she interviewed author Virginia Wolf’s son.

“I never got the guts to ask him about his mother’s sexuality,” she said. “I regretted that forever because that would’ve been the main nugget of that story. From that moment on, I said, ‘I’m going to ask any question, and I’m not going to be afraid.’”

She said she thought she’d become a print journalist at the time, until her managing editor at a local paper in Hawaii suggested she give broadcasting a try.

Her broadcast career started with a small reporting job in Redding, Calif. and Matsukawa eventually worked her way up to Portland, Ore. and finally to Seattle. She has been in Seattle for more than 35 years.

When she’s not broadcasting the news, Matsukawa says she spends a lot of time giving back to the community. She served on the board of the Japanese Cultural and Community Center of Washington in West Seattle and was among the founding members of the Seattle chapter of the Asian American Journalists Association, which raises money for scholarships and helps aspiring journalists of ethnic minorities, particularly those of Asian American descent, network and build skills to succeed in journalism.

Student Starla Sampaco, who hopes to apply to the journalism program this year, said she has always aspired to become a broadcast journalist and considers Matsukawa an inspiration.

“I grew up watching Lori Matsukawa on the local news and that has definitely influenced my dream of becoming a news anchor,” she said. “When I saw that there was an opportunity to see her on campus, I was so excited and decided it would even be worth skipping class to hear from her.”

Matsukawa encouraged students to pursue their passions, and  to set short- and long-term goals for themselves. As for her own personal goals, she said she hopes in the long run to “retire well,” though she hasn’t figured out what exactly that means for her. In the meantime, she said a short-term goal is to collect enough pies and cakes to sell at her church bake sale in a few weeks.

“You’re our future leaders,” Matsukawa said. “You’re going to come up your various paths and become leaders of the future. Where you spend your time defines who you are – what you do in your spare time and what your priorities are are really important.”